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10 tendenser for nyhedsmedier
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Verdens avisredaktører peger selv på behovet for radikale
nyskabelser
Af Helle Nissen Kruuse, hnk@djh.dk,
medlem af eJours redaktionsgruppe
Det er vigtigere end nogensinde, at aviserne gentænker selve
avis-begrebet og flytter fokus fra papiret til udbuddet af
strømførende formater og platforme. Fx kan mobiltelefonen
om fem år meget vel tænkes at være væsentligste
nyhedskilde for mange mennesker.
Perspektivet kommer ikke fra en verdensfjern nørd, men er netop
fremlagt i en rapport udgivet af selveste World Editors Forum under the
World Association of Newspapers (WAN), der repræsenterer 18.000
aviser over hele kloden. Rapporten "Trends in Newsroom 2005" er udsendt
op til organisationens verdenskongres i Seoul, Korea, 29. maj - 1.
juni.
For ikke-medlemmer med 129 euro til overs kan rapporten købes her. Andre kan
læse det gratis sammendrag hos
WAN.
Best practices
Rapportens 'trends' er baseret på best practices i nyhedsmedier
verden over, opsamlet via redaktørernes blog, editorsweblog, i det
forløbne år.
Bloggens redaktør og direktør for the World Editors Forum
Bertrand Pecquerie siger om rapportens tendenser:
"We think they provide guidelines for editorial improvements, a better
relationship with the readers and a real understanding of the new
business models that are reshaping the newspaper industry."
Tendenserne er stillet op i 10 punkter:
- Newspaper vs. Viewspaper: the
compact revolution
The debate in 2005 will not be whether or not to switch to a compact
format, but rather how a paper’s content will be affected by the
transformation.
- From blogs to participatory
journalism
The most interesting characteristic of weblogs is not that they are
seen as a 'new source of information', rather that they have the
potential to change the entire information process. Many see the
blogoshpehre as being more 'democratic' than traditional journalism.
- The watchdog challenge: who
fact-checks whom?
In the wake of the influence of the blogosphere, 2004 can be seen as a
landmark year for media watchdogs. The term watchdog encompasses fact
checkers, those who scrutinize individual reporters, as well as those
who survey the media for prejudice or inappropriate conduct.
- How amateur photos are
transforming photojournalism
In 2004, the universally published amateur photos of the Abu Ghraib
prison scandal, their fake British counterparts in London’s Daily
Mirror, the photos and videos of hostage beheadings and the Asian
tsunami images all revealed the major challenges facing traditional
photojournalism. Amateur photos require more fact checking, which means
more personnel, contradictory to the present trend of minimizing
newsroom staffs. Consequently, newspapers could begin to 'outsource'
their fact checking staffs, turning to organizations such as Reuters,
AFP and Corbis for their photos, saving time and money.
- Search is king: RSS feeds and
online aggregators
The quest for the most efficient search, initiated by Google’s
revolutionary algorithm, was continued in 2004 by the growing
popularity of RSS (really simple syndication) feeds and online
aggregators. They have created a sort of new 'information hierarchy',
one that concentrates on rapidly connecting the consumer to the latest
relevant news. In the future, this new hierarchy could oblige different
media groups to work together, integrating RSS and aggregators.
- Convergence is back on the agenda
It appears that the «'C word' is now focused on two main domains:
first, small and medium sized papers that own -- at a local level -- TV
and radio stations; second, the restructuration of existing newsrooms
to set up a 24/7 newsroom or a 'continuous news desk' as at The
Washington Post.
- Free or paid-for, targeting
young readers
In 2004, newspapers on all over the globe made aggressive attempts to
attract the ever-elusive young reader. New publications in Germany, the
US, and India among other countries focused their formats, news, and
pricing towards youth, hoping to break into what has historically been
a stubborn market. Some papers have even tried to attract young readers
by incorporating text message alerts and giving young readers a chance
to respond to articles online.
- Evolving business models in print
When famous newspaper owner and investor Warren Buffet makes public his
bleak opinion about the future of newspapers saying that, "the
economics of newspapers in the United States are very close to certain
to deteriorate over the next 10 to 20 years," it can be assumed there
is a problem. In dealing with these problems and adapting newsrooms
accordingly, the World Editors Forum isolated the continuation or
emergence of five principal ideas.
- Evolving business models online
Two media executives raised the two primary issues for the coming year.
Referring to statistics done last year by the U.K.’s Aegis Group
entitled "Digital at the Tipping Point" which concluded that by 2007,
50% of all media will be digital, a number which will increase to 80%
by 2020, the editor-in-chief of The Guardian, Alan Rusbridger said that
evolution of online editions may prove to be a more important
development in 2004 than the transition to compact! Consequently, the
World Editors Forum studied three major developments in order to adapt
the traditional offline newsroom.
- Looking to 2010: the interactive
'daily me'
Looking towards 2010, the future presents the newspaper industry with
some good news: for instance, the combination of newspapers with
various media, especially mobile technology, is predicted to be
profitable. By 2010, many people’s main source of news could be their
mobile phones.
Bemærk:
Vi prøver at linke præcist. Men konsekvensen kan af og til
være, at brugerne møder et dødt link, fordi stoffet
siden er blevet flyttet til en ny plads på netstedet. Så
må I prøve at lede lidt på stedet.
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