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• The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right.
• Dominant headlines most often draw the eye first upon entering the page -- especially when they are in the upper left, and most often (but not always) when in the upper right.
• Photographs (contrary to findings of 1990 Poynter eyetracking research on print newspapers), aren't typically the entry point to a homepage. Text rules on the PC screen -- both in order viewed and in overall time spent looking at it.
• Headline and type size on homepages: Smaller type encourages focused viewing behavior (that is, reading the words), while larger type promotes lighter scanning.
• When people look at blurbs under headlines on news homepages, they often only look at the left one-third of the blurb.
  
• On average, a headline has less than a second of a site visitor's attention.
• For headlines -- especially longer ones -- it would appear that the first couple of words need to be real attention-grabbers if you want to capture eyes.
• Navigation placed at the top of a homepage performed best.
• Shorter paragraphs performed better than longer ones.
  
• The standard one-column format performed better in terms of number of eye fixations.
• The bigger the image, the more time people took to look at it.
  
• Multimedia: Overall, we observed that participants were more likely to correctly recall facts, names, and places when they were presented with that information in a text fomat. However new, unfamiliar, conceptual information was more accurately recalled when participants received it in a multimedia graphic format.